A better looking approach

SWVL is a unique concept that presents ease in travelling, increasing comfort and reducing the cost simultaneously. It can be considered a joy ride or a relaxed travelling partner that enables you to have your Me Time without occupying your brain with travel challenges.

We derive an approach to highlight the vehicle as a joy partner instead of portraying it as a source of travelling only. So that the famous slogan ‘Traveling Can Be Fun’ could have a uniquely different interpretation.


Association of travelling can be fun with the basic concept and with a vehicle.

Idea & Concept

We opted for bright colours and multicoloured logo designs.


We tried to work on retiring the concept of one logo. A logo that can fit in any colour is the idea we were focused upon that SWVL is for everyone.