SWVL
A better looking approach
SWVL is a unique concept that presents ease in travelling, increasing comfort and reducing the cost simultaneously. It can be considered a joy ride or a relaxed travelling partner that enables you to have your Me Time without occupying your brain with travel challenges.
We derive an approach to highlight the vehicle as a joy partner instead of portraying it as a source of travelling only. So that the famous slogan ‘Traveling Can Be Fun’ could have a uniquely different interpretation.
Challenge
Association of travelling can be fun with the basic concept and with a vehicle.
Idea & Concept
We opted for bright colours and multicoloured logo designs.
Design
We tried to work on retiring the concept of one logo. A logo that can fit in any colour is the idea we were focused upon that SWVL is for everyone.
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